The Adidas ad below shows examples of "beautiful people" as well as "bandwagon" techniques. The video is filled with hot celebrities and party goers in a fun party environment which leads you to think that if you own their products your going to be cool. By using the bandwagon technique they hope that everyone will see that celebs wear Adidas so they should too, giving it that effect of being just like celebs. That's where the beautiful people technique comes in, celebs in ads make people feel the need to own that product because it's bringing them a step closer to a famous lifestyle, at least that's how I view it.
It works because most people are so eager to "fit in."
ReplyDelete